Life Is Good
2023
Life is Good takes good vibes seriously, and that was our ethos for this sweet spot. BUCK was asked to bring this cast of illustrated characters to life alongside a real-life spokesman in a laid-back, summertime setting. We partnered with our pals at Giant Ant on the 2D characters, putting them in the live action world to give a sense of quirky surrealism. After all, it’s perfectly normal to see a sasquatch grilling next to a 6-foot, anthropomorphized hotdog in your backyard, right?
BUCK
Group Creative Director
Daniel Oeffinger
Thomas Schmid
Executive Producer
Kim Stephens
Teresa Toews
Creative Director
Kendra Ryan
Jay Grandin
Producer
Andre Araujo
Cory Philpott
Production Coordinator
Olivia Grady
Art Director
Arielle Casale
Namita Devadas
2D Animation Lead
Sitji Chou
Storyboard
Trystan Pease
Design
Julie Alter
Lou Papa
Matthew Kam
Zack Williams
Technical Director
Jose Fuentes
Talia Mazzarella
Ben Rohel
Compositing
Ben Rohel
Cris Kong
2D Animation
Luke Barker
Cel Animation
Sitji Chou
Fabio Valesini
Louis Roba
Ben Ommundson
Editor
Heather Bartholomae
Assistant Editor
Owen Campbell
Live Action
Line Producer
Brian Bennhoff
Director of Photography
Derek McKane
Head of Production - Live Action
Trish Rigby
Production Manager
Elizabeth Abrams
Client
Co-Founder
John Jacobs
Brand Creative Director
Ian Karczewski
VP, Brand Marketing
Kay Pancheri
Senior Designer
Alex English
Senior Copywriter
Matt Keohan
Producer
Jennifer David
Color
Colorist
Jeremy Stuart
