Australian Open
2025
Among tennis’s Grand Slam Championship events, none are more laid-back than the Australian Open. The event's easy-going charm is why it has come to be known as the “Happy Slam.” For 2024 and 2025, this spot has captured the spirit of the event, depicting both the laid-back atmosphere and the unique personalities vying for the trophy.
Using mixed-media and animation the spots feature dynamic and colorful vignettes designed to connect with new audiences and tennis die-hards alike. We worked closely with BMF to ensure we were drawing from a diverse pool of players. There we found unexpected and inspiring stories that served as the driving force behind our design choices — crafting bespoke styles to mirror the various personalities. The end result is a fresh, vibrant, and happy campaign that invites everyone in on the fun.
BUCK
Executive Creative Director
Gareth O'Brien
Executive Producer
Erica Ford
Associate Creative Director
Salvatore Scopelliti
Senior Producer
Jordan Howes
Producer
Chelsea Nieper
Creative Director
Luke Saunders
Storyboard
Scarlett Starling
Salvatore Scopelliti
Kane Rowlingson
Design
Scarlett Starling
Salvatore Scopelliti
Kane Rowlingson
Luke Saunders
Max Wanniaratchy
Sam Van Ingen
2D Animation
Salvatore Scopelliti
Kane Rowlingson
Max Wanniaratchy
Sam Van Ingen
Brian Neong San
Derek Lau
Editor
Derek Lau
Color
Colorist
Yanni Kronenberg
BUCK
Executive Creative Director
Gareth O'Brien
Executive Producer
Erica Ford
Associate Creative Director
Luke Saunders
Senior Producer
Jordan Howes
Art Director
Salvatore Scopelliti
Design
Luke Saunders
Malisa Perona
Salvatore Scopelliti
Michael Wilkinson
Manu Correa Soto
Jimmy Manton
Lara Lee
Liz Smith
Kane Rowlingson
Max Wanniaratchy
2D Animation
Michael Wilkinson
Sam Van Ingen
Brian Neong San
Salvatore Scopelliti
Luke Saunders
Manu Correa Soto
Compositing
Fiona Lu
Corin Sadlier
Colorist
Alina Bermingham
Editor
Cameron Drew
