Pinterest Trend Report

Pinterest partnered with BUCK for the creation of 24 hero trend visuals and campaign videos, forming the visual foundation of this year's Pinterest Predicts report and its wider campaign.

Each trend provides insight into what’s next for publishers, brands and retailers who use them for everything from informing their own trend reports to developing products, merchandising, and ad campaigns.

Each trend offered us a lot to work with. We began with sketches to imagine all the ways in which these trends could be brought to life. The trend name needed to be thoughtfully integrated into each 3D scene, as well as potentially shoppable objects from each trend. Below are a few of our favorite initial concepts.

Once the trend visuals were established, we then worked on three campaign videos to help promote and raise awareness of the report. The concept? ‘Don’t let the next big thing sneak up on you.’

The first campaign asset was a :15 second, mesmerizing teaser film that transports the viewer through three of the hero trend worlds: Groovy Nuptials, Hot Metals, and Be Jelly.

Building upon the idea of not letting the next big trend sneak up on you, we created three Invasion of the Biggie films, where a seemingly ordinary and boring scene is transformed by an unexpected Sneaky Biggie, triggering a full trend world take over.

Lastly, we created a quick-hitting and playful, word mark animation utilizing custom type from each trend.