Nike 50th Anniversary

In celebration of Nike’s 50th anniversary, BUCK partnered with the Nike Global Brand Experience team to bring the brand’s past, present, and future to life in stores globally through a WebAR experience that captures the spirit of DNA (Department of Nike Archives) and supports the future of storytelling within the retail space. The AR experience is a portal into the DNA archives for visitors to Nike stores. Through the virtual display of culturally-significant artifacts from 11 stories, the experience encourages consumers to engage with Nike’s legacy.