Next Insurance

2021

Running a small business is hard enough without having to deal with over-complicated, time-consuming, and expensive insurance. That’s where NEXT comes in. And it was our job to tell their story. An animator’s dream job from start to finish — the characters, art direction, and storytelling were playful, and the good vibes on this direct to client job were 100% mutual.

Keeping the faith.

NEXT wanted us to create two anthems and some product spots to help them win over new small business owners. And they already had an established illustration system for us to follow so much of this job was about being rigorously faithful to their guidelines.

Caspar Wain

Our designers channeled that Caspar Wain style — making sure line weight, color saturation, halftone density, shoe sizes, and nose widths were all right on the money. This over-exaggerated, playful, illustration style helped make a dry subject like ‘business insurance’ fun.

Storytelling

Starting a small business can prompt a mix of emotions from trepidation to excitement. We wanted to incorporate storytelling concepts and moments that touched on these emotions, all through an optimistic lens.

Welcome to the Suck

We took tools insurance owners use everyday like vacuums (which literally suck) and used a folk song to explain why NEXT figuratively doesn’t. We also rocketed into the stratosphere with the help of a piece of broccoli. In other words, your typical Tuesday at BUCK.