Industry City Mural
2021
In 2021, Industry City invited BUCK to contribute to its mural arts program. We were eager to jump in and fill the void that a year without museums and galleries had left behind—and the result was this spiraling, multi-disciplinary AR mural.
For this adventure in the mural arts, we picked a graphic designer, 2D animator, experiential coding artist, and a cg artist to each write a set of rules to layer onto three simple shapes — a circle, square, and rectangle.
We wanted to create a space that not only displayed our aesthetic capabilities, but that would invite passersby to engage with the installation and share in the experience of creation. Approaching the wall, viewers can engage with the work as passive paint laid on a brick wall, or explore how the design acts within an AR expressive coding experience.
After having cracked the design, then came the motion test. With the outer edges tethered, the interior shapes could be pulled, warped, and spiked out in an infinite number of permutations, evolving into unique patterns and mosaics for each individual viewer.
Last but not least, replicate it all in code! This process revealed a few pleasant surprises, mainly how interesting the experience could be when rows and columns collapsed down to single frames.
Thus, RICCI was born. A riotous, joyful celebration of AR. It’s also — in the vein of any mural — a celebration of those spaces where human connections are made over a shared experience.
Why name it RICCI? It comes from ricci de mare, Italian for “sea urchin.” Which is exactly what some of the spikier shapes may evoke.
Mural
Group Creative Director / Mural Design
Thomas Schmid
Associate Creative Director
Philip Sierzega
3D/Graphic Design
Pedro Veneziano
Creative Technologist
Charlie Whitney
Animation
Mercy Lomelin
Producer
Kitty Dillard
Production Coordinator
John Bajana
Paint Slingers
Bill Masters
Charlie Whitney
Guillermo Zapiola
Kitty Dillard
Pedro Veneziano
Philip Sierzega
Thomas Schmid
Copywriter
Heloise Chung
Case Study
Group Creative Director
Thomas Schmid
Associate Creative Director
Philip Sierzega
Director of Communications Strategy
Justin Cone
Producer
Billy Mack
Kitty Dillard
Max Lauter
Communications Manager
Meagan Alderson
Associate Content Producer
Timothy Tickell
Production Coordinator
Jennifer Blackwell
John Bajana
Lead Creative Technologist
Charlie Whitney
Head of Post Production
Jose Fuentes
Design
Pedro Veneziano
2D Animation
Mercy Lomelin
Vero Gómez
Editor
Dave Conte
Jose Fuentes
Peter Brandi
Director of Photography
Gene Bradley
Jose Fuentes
Colorist
Jose Fuentes
Copywriter
Heloise Chung