Airbnb India

2021

We helped lift the veil of the unknown with this trio of light hearted and bespoke animations for Airbnb India, encouraging a local audience to experience the company’s unique offerings.

“Stay alone at a cottage in the hills? You crazy!?”

Airbnb may be one of the world’s most ubiquitous brands, but to some, it’s a shiny new experience.

This job for Airbnb India required us think beyond our borders. The result is a collection of three sprightly stories featuring the antics of Nina, Farah and Rahul. The task? To break down commonly held misconceptions about Airbnb in India and encourage locals to venture forth and explore the world with Silicon Valley’s most prodigious company.

”Bheegi Billi?” I don’t think so.

01. Nina ↓

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02. Farah ↓

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03. Rahul ↓

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Uniquely local.

From beanie down to boots, every detail spoke to the cultural heritage and unique personalities of each character. We tested out every body type imaginable - boxy, rotund, pointy and wobbly. Whilst our finished characters are more restrained in style, bold and gestural acting brings out the Bollywood drama we all know and love.

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“Make me feel like a superstar!”

Whether you're into glitz and glam, or just some good ol’ fashioned rustic charm, there's a unique stay just for you. We strived to make our miniature stays tactile by accentuating the rich wood, brass and stone textures of each one. Every minute detail, be it a swinging rope bridge or a perfectly placed bottle of wine, helped make each of our miniature accommodations delectably enticing.